A stakeholder is anyone impacted by your decision: clients, employees, investors, and people in general. They talk through social media, forming fast and emotional opinions using first-person narratives.
Meanwhile, company leaders make decisions based on fragmented analyses from departments. That puts extraordinary weight on the shoulders of leaders who need to know all risks and opportunities, reduce errors and duplicity, and increase competitiveness.
How it Started
It started by including diverse, nonfinancial stakeholders at the decision desk of small and Fortune 500 corporations. Since 1990 leading small businesses, big corporations, and industry associations relations with media, governments, unions, NGOs, and community in various industries and continents. Corporate affairs head of Alcatel, Renault, PMI, and Nike in Europe, Middle East, Africa, and Latin America. Also, as a curious and relentless learner. Since 1992 is a post-graduation professor of Stakeholder Capitalism, Government Relations, Strategy, and Marketing.